Adding metatags

Metatags allow you to personalize your email embedded survey to each survey recipient. If a metatag is not provided, we apply the default set within our web application (see What are metatags?)

Here is how metatags might look like:<survey_hash_id>/email_embed/[email protected]&identity_type=email
&metatags[request_for_comment_all]=tell us please why you decided to choose 7

Or if you are looking to customise based on score the survey recipient provides (e.g. a different message for detractors vs promoters) - see how we have structured the request_for_comment here (or see a full list at Implementing metatags):<survey_hash_id>/email_embed/[email protected]&identity_type=email
&metatags[request_for_comment_promoter]=tell us please why you decided to choose 10


Metatag validation

If adding metatags by score type (e.g. thank_you_note_promoter, thank_you_note_passive, thank_you_note_detractor) they will work only if 'Customise based on score' switch is enabled within the web interface (on the design step of the survey). In that case all 3 variants need to be added for each score type in order to pass validation.

For thank_you_link_url and thank_you_link_note to work, you will also need to enable the 'Add a link' switch in the web interface.


HTTP Request Characters Limit

Please note - there is a limit on numbers of characters you can use due to the HTTP standard to limit URLs to 2000 characters. Please make sure you do not go over this limit while creating link with metatags.