Adding metatags

Metatags allow you to personalize your website embedded survey to each survey recipient. If a metatag is not provided, we apply the default set within our web application (see What are metatags?)

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Metatag validation

If adding metatags by score type (e.g. thank_you_note_promoter, thank_you_note_passive, thank_you_note_detractor) they will work only if 'Customise based on score' switch is enabled within the web interface (on the design step of the survey).

For thank_you_link_url and thank_you_link_note to work, you will also need to enable the 'Add a link' switch in the web interface.

Here is how metatags might look like:

<script>
  var Zenloop = window.Zenloop || {};
  Zenloop.recipient = {
    identity: '[email protected]',
    identity_type: 'email',
    first_name: 'John',
    last_name: 'Doe',
    properties: {
      color: 'red',
      height: 100
    },
    metatags: {
      survey_question: "How likely are you to recommend %[question subject] to a friend or colleague?",
      question_subject: "zenloop",
      request_for_comment_all: "Tell us a bit more about why you chose %[score] as a score",
      thank_you_note_all: "Thanks for your feedback!",
      thank_you_link_text_all: "example text",
      thank_you_link_url_all:  "https://www.example.com"
    }
  };
</script>

Or if you are looking to customise based on score the survey recipient provides (e.g. a different message for detractors vs promoters) - see how we have structured the request_for_comment here (or see a full list at Implementing metatags):

<script>
  var Zenloop = window.Zenloop || {};
  Zenloop.recipient = {
    identity: '[email protected]',
    identity_type: 'email',
    first_name: 'John',
    last_name: 'Doe',
    properties: {
      color: 'red',
      height: 100
    },
    metatags: {
      survey_question: "How likely are you to recommend %[question subject] to a friend or colleague?",
      question_subject: "zenloop",
      request_for_comment_promoter: "Tell us a bit more about why you chose %[score] as a score",
      request_for_comment_passive: "Tell us a bit more about why you chose %[score] as a score",
      request_for_comment_detractor: "Tell us a bit more about why you chose %[score] as a score",
      thank_you_note_all: "Thanks for your feedback!",
      thank_you_link_text_all: "example text",
      thank_you_link_url_all:  "https://www.example.com"
    }
  };
</script>